Strategic branding for brands that truly want to stand out
A visual communication system that connects, excites, and empowers your brand
What is branding and brand strategy?
Branding is the visual and emotional strategy that shapes how a brand is perceived. It includes everything from logo design to the choice of color palettes, typography, graphic styles, and textures. It's how a brand presents itself, how it communicates, and how it evokes feelings.
Every detail speaks volumes. And when everything is aligned, the result is a recognizable, solid brand with its own unique voice.
HABRIPO. INMOBILIARIA PARA ESTUDIANTES
KALON. CENTRO DE ESTÉTICA Y BIENESTAR
IF THESE PREMISES RESONATE WITH YOU, VISUAL IDENTITY CAN HELP YOU
Creative disorder and visual disconnection
Your brand is in creative chaos, lacking a clear identity, and every creation resembles a visual collage. On your social media platforms, each element has a graphic style, color palettes, typographic combinations, and graphic resources (icons, illustrations, and photographs) that clash with each other, creating a visual mess without coherence or harmony.
Your design gets lost in the crowd
The absence of a clear design style makes you blend into the crowd of competitors. Whether you've jumped on the Canva or Instagram trend without a defined communication strategy, the lack of a target audience is reflected in your designs. Your users can't identify your content, discern a clear value proposition, or remember your business and its public image.
You perceive your brand as unprofessional.
You face a blank canvas with uncertainty, unsure how to shape a post, a document for your brand, or a flyer. The lack of organized control over your brand identity elements contributes to a feeling of disorganization and unprofessionalism.
a clear and tested work system that generates great results
1
We started investigating
your brand in depth
To develop your strategy, we will conduct an in-depth analysis of your project. For this, you will need to complete a digital briefing form, which I will receive and review.
Then, we'll review it together in a video call that will help me gather more theoretical information to bring to life a meaningful communication system that supports the brand's values.
2
I present several style proposals in a mood board
We will analyze your brand positioning opportunities and I will take care of merging those ideas into a visual mood board.
Here you can preview what your brand will look like. You can immerse yourself in the look and feel and choose the modboard you like best.
This way we save time and you'll know what direction we're taking before we deliver the logo proposals.
3
I'M SENDING YOU THE LOGO PROPOSALS WITH EXAMPLES OF BRAND ENVIRONMENT
After a few days (depending on the complexity of the project), I'll send you the logo design along with part of the visual communication system (brand environment). You can review the result, and we'll make adjustments as agreed so that, in addition to communicating effectively, it also meets your aesthetic preferences.
4
visual identity manual and resources
Once the final logo and your brand's visual identity are approved, I will send you the Visual Identity Manual and the color versions of the logo, graphic resources, textures, identity manual, etc. All the material will be organized into folders. You will be able to download the files in the most common formats for printing and display.
questions about the visual identity manual
5
If you have any questions about the correct use of the logo versions or any other questions that may arise, you can consult me and I will answer them, either by phone call or directly in an online meeting.
Shall we talk about your next project?
If you liked what you saw, imagine it could now be done for your brand. We can discuss your project and find out which service might be right for you. If we're a good fit and you're interested in my proposal, we can work on your visual identity.
BOOK A FREE 20-MINUTE CALL OR MEETING HERE
